Putting Some PEP In Your Step!

We recently completed the branding and package design for PEP, a company on a mission to revolutionize the health and wellness industry by empowering consumers to embrace the benefits of peptides for muscle mass, skin health, and overall healthy aging. The company's flagship product, PEP, is a line of functional bars and beverages made with PeptiStrong designed to build and maintain muscle mass, promoting a vibrant and active life throughout aging.

Our job was to effectively convey the movement and energy that PEP delivers to consumers. The visual elements are designed to resonate with the active lifestyle of the target audience – active adults seeking natural solutions for enhanced performance and muscle health.

““Launch Innovation is THE PLACE to develop and launch a brand. The Step Change Innovations team and I could not be happier with the impeccable work the team delivered, especially because we are creating a new category for peptides in functional foods, and playing big is critical. However, beyond the brilliant design, the collaboration and laughter while working together left an indelible impression. We can’t wait to create more magic together in the coming years.” ”

— Brooke Bains, Operating Partner for Emerging Brands, SCI

““In crafting the design for this project, we embraced innovation as our guiding principle. We didn’t just think outside the box; we redefined the box itself, pioneering a design approach that seamlessly merges creativity and functionality. Our commitment to pushing boundaries ensures that every detail tells a story of ingenuity, making this project a testament to Canopy’s unwavering pursuit of design excellence.”
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— Francesca Allevato, Partner, Canopy / Launch Innovation

PEP has strategically launched PeptiStrong with a focus on creating awareness and generating excitement around the groundbreaking product. The launch campaign highlights the unique selling points of PeptiStrong, positioning it as a game-changer in the health and wellness market.

As of the initial launch, PEP has successfully generated interest and enthusiasm among its target audience. The combination of the innovative PeptiStrong formulation, appealing taste, and carefully designed brand identity has contributed to a positive reception in the market.

We can't wait to see how the brand and product evolve in the Health and Wellness marketplace.

Celebrating 15 Years of Innovation and Excellence in Branding

In the dynamic world of branding and marketing, Canopy Brand Group celebrates its remarkable 15-year journey. Founded in 2008 amidst the Great Recession, Canopy has evolved into a powerhouse, serving iconic brands and startups alike. This journey is a testament to our core values, evolution, and the dedicated team behind it all.

A True Partnership
One of the most pivotal moments in our history was the formal partnership with Francesca (Vitali) Allevato, a remarkable individual with whom I've worked for 20 years. She created Launch Innovation, a venture that has allowed us to foster creativity and innovation in a rapidly changing market. Francesca has been the yin to my yang, and her dedication to our shared vision has been instrumental.

A Tribute to Our Team
We wouldn't be where we are today without our incredible team's unwavering dedication and hard work. From the talented designers who breathe life into our creative visions to the strategists and account managers who meticulously plan the brand roadmaps, every individual at Canopy has played a crucial role in our success.

A Special Thanks
In this journey, it's important to acknowledge the invaluable counsel and wisdom that has guided us. Frank Sampogna, Chairman Emeritus, and my father, has been a constant source of advice and support. His decades of experience in the industry have been a beacon of knowledge, steering us through the challenges and opportunities.

Client Collaborations
Lastly, but certainly not least, we want to thank our clients. Your trust in us, your willingness to embrace innovation, and your dedication to building remarkable brands have fueled our journey. We're proud to have partnered with you and look forward to creating many more success stories together.

Looking Ahead
As we toast to the past 15 years, we eagerly anticipate the future. Canopy is a family, a creative hub, and a force of innovation. Here's to the next 15 years of redefining branding and marketing with our remarkable team.

In summary, October is a moment for reflection and forward-thinking. We look forward to sharing our accomplishments, creativity, and innovation with current and prospective clients. It's a privilege and a practice for myself and my partner, Francesca, to continue this incredible journey with you all. Thank you for being a part of our story, and here's to many more years of brand success and innovation.

Building A Coconut Brand With Positivity And Purpose

Marc Sampogna is the Co-founder and Chief Marketing Officer of Once Upon a Coconut, a coconut water beverage brand. His role is to protect and grow the brand at all costs, including steering it in the right direction to connect with customers and engaging in partnerships that fit the brand's positioning in the marketplace. Marc is also the Founder and Managing Partner of Canopy Brand Group, a full-service agency helping brands grow from start-ups to established Fortune 100 and 500 companies. His role is to lead the agency and team by delivering a variety of branding and cross-channel creative marketing solutions for B2C and B2B clients. Here’s a glimpse of what you’ll learn: • Marc Sampogna talks about Canopy Brand Group and how it inspired the launch of Once Upon a Coconut • Where does Once Upon a Coconut source their coconut water? • Marc explains why he created a coconut water brand • How to stay innovative and competitive as a beverage brand • Where to find Once Upon a Coconut • The value of having an exceptional brand behind your product • The power of content marketing in the beverage industry • Marc’s advice for early-stage beverage entrepreneurs In this episode… Do you long for more flavorful coconut water? Where can you get better-tasting coconut water with no preservatives or added sugars? Thanks to Marc Sampogna for creating Once Upon a Coconut, people can now enjoy tasteful coconut water from a brand with positivity and purpose. Marc shares his journey of building the brand, the challenges and lessons he faced along the way, and his advice for creating an influential beverage brand. On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Marc Sampogna, Co-founder and Chief Marketing Officer of Once Upon a Coconut, about his entrepreneurial journey in the beverage industry. Marc discusses the inspiration behind Once Upon a Coconut, why he took the coconut beverage route, and his top tips to thrive in the beverage industry.